AI naming trends

The explosion of AI has opened up a new universe for naming. Like in the early days of the internet, you can see some common naming trends emerging in the mad dash to win the AI race. Companies may lean on these trends to signal that they’re “part of the team” – or they may deviate from them entirely to create something novel.

The evolution of tech brand naming reflects the broader shifts in the tech industry as I break down in Evolution of naming in tech. Initially, names emphasized reliability and technological optimization, then shifted to disruptive and personalized solutions, breaking away from legacy conventions. Today, brand naming prioritizes intentionality, inclusivity, and human-centric values, emphasizing the impact of technology on people’s lives. As trends in brand naming continue to evolve, they shape and are shaped by the changing landscape of the tech industry.