A bit about me

I’m Eric Jackson, and I’ve been naming things for a decade. I currently live in the Seattle area and serve as the Naming Director at Northbound, both managing a team of namers and also rolling up my sleeves to create thousands of names and develop naming systems for complex portfolio brands like Microsoft and Cisco.

At Lexicon, I conducted linguistic research and developed names for major clients like Facebook, Coca-Cola, P&G, Clorox, and Abbott. As Strategy Director at Salt Branding, I created naming and brand architecture solutions for Lumen, SurveyMonkey, JLL, HCA Healthcare, and Western Union.

🗣️ I’ve also got an MA in linguistics. ☦️ I’m a Byzantine Catholic and bird lover. 🕊️ And I love telling collaborative stories with friends as a D&D Dungeon Master. 🐉

Agencies I’ve worked at:

Awards my work has won:

alter ego?

Have a question?

Also here for any dad jokes.