If you’re looking to launch a new brand and need a distinctive, ownable name, I can create a long list of options (50-100) and help narrow it down with pros & cons of what I think are the strongest choices.

If you’re an agency looking for extra creative firepower to develop ideas for your client, I can generate lots of ideas (300+) as well as work with you on how I would position and present them relative to their business objectives and the competitive landscape.

This method is best for two things: (1) generating descriptive names fast, and (2) getting the right people in the room together to hear each other out. Better for descriptive because more creative, unique naming takes time and thinking space. But sprinting is good for ideating names grounded in functional and emotional benefits.

This typically takes the form of a 90-minute brainstorm session with your team (no more than 5 people), with an output of a long list of names, aligning on the top 3 before we close the session.

For companies with more complex portfolios, clear customer-centric organization is key. If you’re trying to tackle this kind of challenge, I can help you systematically think through a handful of the most viable models of how to name things, and then populate those models with example names and show you a before/after of your portfolio.

Maybe you need just a little more than a name, and you’re looking to get a new brand off the ground fast. I can help guide you through a series of 2 workshops that help you define who you are, why people should care, and ready-to-use brand assets: name, brand story, moodboards, colors, typography, and if needed a logo that gives you a strong running start.