I specialize in making you look and sound good* to your audience.**

*Through brand design, presentation design, storytelling, and naming, mostly.

** Whether that’s your customer, your boss, your electorate—whomever you’re trying to talk to.

  • Because people don’t just buy products or services. They buy feelings. 95% of purchase decisions are subconscious. A strong brand gives shape to that feeling. It helps people recognize you, remember you, and feel something about you long before they dig into the details. Good brands look good, sure. But it’s more than that. It’s about starting relationships. And there is nothing better in this world than a relationship.

  • Sure you can. It can generate names or logos, but not the thoughtful thread that connects them to your strategy, your story, and your audience. And it certainly won’t set you apart from anyone else also prompting ChatGPT. I—a human (I promise)—am here to listen, challenge, refine, and bring it all together in a way that actually works.

  • Short answer: being unabashedly you. Let’s talk about it! Shoot me a note and I’ll get back to you immediately.

    Send me a message

Naming work

  • A black electric car charging at a station in an underground parking garage with a glowing 'LUCID' sign on the wall.

    Lucid Motors

    Naming the electric car designer that further reimagines the driving experience (formerly Atieva). Creative Direction: Lexicon Branding

  • A promotional image for Verizon showing a smartphone with the logo on a blue background, surrounded by cartoonish graphics including a flying dollar bill with wings, a piggy bank with sunglasses and a dollar sign, and a parachuting umbrella with a smiley face, all set against a sky with clouds.

    Visible Wireless

    Naming Verizon’s simpler, more affordable data plan. Creative Direction: Lexicon Branding

  • Branding slide with logos for Momentive and SurveyMonkey on a light background, decorated with blue dots and circular design elements.

    Momentive

    Creating the parent brand of SurveyMonkey to better serve the enterprise. Creative Direction: Material

  • Logo for OLERIA, a security company with the slogan 'Security that sets your business free', featuring a graphic of overlapping elliptical shapes in brown on a pastel gradient background.

    Oleria

    Branding a cybersecurity startup that adapts to your organization and sets your business free. Creative Direction: Northbound

  • Various coffee bags and packages on a white surface with a gray background, with the text 'FELLOW DROPS' above.

    Fellow Drops

    Naming a text-to-order, curated coffee subscription service from Fellow.

  • Comparison of the words 'Philips Lighting' before and after, showing the word 'signify' with a stylized 's' and text 'the meaning of light' beneath.

    Signify

    Renaming the world leader in connected LED lighting systems, software and services (formerly Philips Lighting). Creative Direction: Lexicon Branding

  • Close-up of a person wearing a white New Balance FuelCell Elite running shoe with purple and black accents, tied with white shoelaces, and a white ankle sock with branding, on a dark asphalt surface.

    New Balance FuelCell

    Naming a nitrogen-infused foam that delivers long-lasting comfort and performance. Creative Direction: Lexicon Branding

  • Comparison of two logos, before and after redesign. The original logo features a black and white symbol with the text 'NUANCE Automotive'. The new logo redesigns the symbol in blue and gray with the text 'cerence' in a modern font.

    Cerence

    Naming the automotive AI spin-out of Nuance Communications, inventors of Siri. Creative Direction: Salt Branding

  • Bottle of whiskey with a dark blue label featuring gold text and illustrations, including stars, a hand, and a key, named GLOYRH 85H.

    Glyph

    Naming the first whiskey made from the molecule up, using 94% less water and 92% less land. Creative Direction: Lexicon Branding

  • Comparison of two logos, 'Rainier Connect' at the top with a mountain symbol, and 'Lightcurve' at the bottom with a colorful abstract symbol.

    Lightcurve

    Naming the provider delivering rock-solid connectivity to the Pacific Northwest for over 100 years. Creative Direction: Northbound

  • A man is giving an elderly woman a shave with a Gillette TREO electric shaver, while she sits relaxed. The man is focused on his work, and the scene appears warm and intimate.

    Gillette Treo

    Naming the first razor designed for assisted shaving. Creative Direction: Lexicon Branding

  • Collection of five skincare products from the brand Plenaire displayed on a concrete and white background. Items include a white tube, a lavender jar, and three tubes in pink shades with black text.

    Plenaire

    Naming an ethical and sustainable UK made skincare brand after the French painting style. Creative Direction: Lexicon Branding

  • A sleek, modern semi-truck driving on a curving highway surrounded by trees with autumn foliage under a cloudy sky with sun rays breaking through. The word 'TERRALINE' is overlaid on the image.

    Terraline Trucks

    Naming the most advanced zero emission, battery-electric, heavy truck ever created. Creative Direction: Studio Mococo

  • Neon logo with green and blue gradient outline of a chat bubble with a speech tail, next to the text 'NEON' in bold white letters and 'Serverless Postgres' in smaller white font on a black background.

    Neon

    Naming the open-source database company bringing serverless architecture to Postgres.

Logo work

  • Urbanist Ventures
  • UV stairs
  • Sequel Investments
  • Sequel sun symbol
  • Sequel waves
  • UV blocks
  • Agape
  • Something You
  • St. Joseph Contracting
  • Gondola
  • Sapporo
  • Biro & Co.
  • Flower
  • Benedict XVI Institute
  • Rainier Repairs & Remodel
  • Torch
  • Reid Saaris
  • Buildings
  • Bluefire
  • St. George Jubilee
  • OLPH Shrine
  • St. George parish
  • Stronghold
  • Byzantium
  • God With Us
  • Holy Family School
  • Holy Family Cardinals
  • Third Order of St. Francis
  • East by Northwest
  • Tulip
  • Shell
Cover of a document titled 'Brand identity' by Urbanist Ventures, featuring a black background with white and lime green text.
Black background with a white geometric logo in the center, consisting of four stacked, stylized shapes resembling a staircase or ascending bars.
Black stylized UV logo on a white background.
A side-by-side comparison of two abstract geometric designs featuring the same pattern of four parallel slanted bars. The left design has a dark background with gradient-colored bars in shades of purple, blue, and yellow. The right design has a paste
Gradient background with the text 'Urbanist Ventures' in white, bold, capital letters.
Two laptop screens displaying urban planning and city development websites with dark backgrounds and modern designs.
Business cards for Urbanist Ventures, one card is purple with the text, 'Accelerating a future of proximity and abundance,' and the other is black with the text, 'Build and support urbanist startups.' The cards are resting on a round concrete dish, c
A color palette showing various colors with labels and their HEX codes. The colors are Night, Sunset gradient, White, Yellow, Purple, Gold, and Green. The Sunset gradient combines shades of light blue, purple, and yellow blending smoothly.
A graphic design layout showcasing various font styles and typeface samples, including headings, body text, and alphabet examples, with a dark background and white text, featuring a logo with diagonal striped graphic elements.
A digital graphic with a dark background featuring various text styling and color elements. It includes a large placeholder headline 'Headline text,' sample labels, buttons with gradient and solid colors, and instructional text about using gradients
Two women wearing black polo shirts, one smiling with braids and white jacket, the other looking over her shoulder with loose hair and jeans.
Side view of a woman wearing a black hat with a colorful logo, and a man smiling while talking on his phone outdoors, wearing a black sweatshirt with 'URBANIST' printed on it.
Two men wearing black T-shirts with the words "MANIFEST DENSITY" printed on them, one standing against a tan background and the other against a graffiti-covered wall.
Side-by-side photos of two people wearing black hoodies with motivational text. The person on the left is a young man with a beige cap, looking down, wearing a hoodie that reads "THE FUTURE IS WALKABLE." The person on the right is a woman with curly
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Billboard 3.png
Sequel Intro.png
Sequel brand story.png
Sequel symbol.png
Sequel symbol explanation.png
Sequel logo.png
Sequel colors.png
Sequel typography.png
Sequel business card mockup.png
Sequel Apple Watch mockup.png
Sequel slide mockup.png
Sequel shirt mockup.png
Sequel slide template.png
Eric giving a presentation with a large screen behind him displaying data and directions. He wears a black t-shirt, a brown leather jacket, and light-colored pants.

About me

I’m Eric Jackson, and I’ve been a brand consultant for a decade. I currently serve as the Creative Director at Northbound, sleeves fully rolled up and in the work.

I’ve helped startups build a brand from scratch.
I’ve helped Fortune 50 companies organize wildly complex product portfolios.
I’ve helped rebrand and run social media ad campaigns for local schools.
I’ve helped people running for office with the look and feel of their campaign.
I’ve helped grow community at my Catholic parishes with new initiatives.
I’m here to help.

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